Reintroducing Ourselves: The New ACE!
NOVEMBER 2024 – In the ever-evolving business landscape, change isn’t just inevitable; it’s essential. Today, we sport a fresh identity that reflects not only where we’ve been but, more importantly, where we’re headed. This isn’t just a new logo or a palette shift; it’s a reimagining of our vision, our purpose, and our promise to our clients.
Our new look presents a bold and robust appearance, drawing inspiration from the pattern of ceramic wear liners, symbolising structure and solidity. The interconnected letters signify ACE’s dedication to delivering a service that fosters connections across industries.
Rebranding isn’t a decision we took lightly. Over the years, we’ve grown, adapted, and expanded our horizons. Our company started with a clear mission, but as our industry transformed and our customer base diversified, we recognised the need for our brand to evolve in tandem. We wanted our identity to mirror the innovation and passion that drive us daily.
Our previous branding served us well, but it no longer captured the full scope of who we are today. This rebrand is about aligning our outward identity with our internal culture and ambitions—showcasing the bold, dynamic, and forward-thinking spirit that defines us.
Our re-brand has included fresh signage, an office makeover, new uniforms, promotional items, collateral and website (which is coming soon).
All this aside, we wouldn’t be here without you, our valued customers and partners. Your support and feedback have been instrumental in shaping our evolution. We’re excited to continue this journey together and can’t wait for you to experience all the ways this rebrand will enhance our connection with you.
Here’s to new beginnings and continued success—together!